Hello, my name is Mak, and I am a creative strategist skilled in crafting data-driven content across multi-channels.
I embrace a versatile and holistic approach to each project, integrating lateral thinking with the drive for impactful outcomes.
With over a decade of experience in creative strategy and visual design, I prioritize data-driven and user-centric methodologies in content creation. In the recent five years, my focus has been on providing strategic guidance for mobile-first creatives within the digital advertising realm.
My Portfolio Includes…
Creative Strategy
Works exhibiting a range of strategic content, extending from mobile app advertising creative insights, to UX research and discovery.
Art Direction
Projects that demonstrate creative and art direction across various mediums, such as social media campaigns, animated banners, videos, packaging, branding, and editorial layouts.
Writing
Materials that showcase the best practices in digital marketing creativity, encompassing tips on optimizing web banners, videos, and A/B testing.
Clients I’ve worked with
My portfolio spans across various market verticals, from Retail, Luxury, Travel, F&B, E-Commerce, to Gaming
National Gallery Singapore
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TikTok
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HK Disneyland
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Selfriges UK
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Club21
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Texas Chicken
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PHS Hairscience
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Binance
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Zynga Inc
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SpinX Games
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Pedder On Scotts
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Yahoo Japan
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AliExpress
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National Gallery Singapore / TikTok / HK Disneyland / Selfriges UK / Club21 / Texas Chicken / PHS Hairscience / Binance / Zynga Inc / SpinX Games / Pedder On Scotts / Yahoo Japan / AliExpress /
Let's team up to build strategic and creative content that propels your brand forward
Interested in working together? Fill out some info and I’ll be in touch shortly!